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Stories written by KineticMarketingandCreative
Located in Billings, Montana, Kinetic Marketing & Creative understands the growth and prosperity that development of our oil, gas and natural resources industries can bring. We specialize in helping companies throughout the resource development industry effectively market to their existing and prospective customers, attract excellent employees and continue their efforts to spur economic growth and development throughout the U.S.

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Bakken-Area Rental Market Is Good Investment

Amber Hills Properties  Z & R Ventures, Inc. Watford City, ND For those who don’t live in and around the Bakken, it’s difficult to understand what it’s like here in the Williston Basin.  A few years ago, Watford City and Williston were like a lot of North Dakota towns:  quiet.  There were a few stores [...]

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6 Simple Rules for Email Marketing

The way you utilize email for your energy business can be a powerful tool in your marketing arsenal—or cost you more than just a sale.   If you were to identify one of the biggest revolutions in the way we communicate, it would have to be this: email. Long before people were surfing the Net [...]

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Get Noticed on Any Marketing Budget

The state of Montana is known for a lot of things, including its world-class fly fishing, exceptional beef and grain production and energy development. But in a state whose population just topped one million, you wouldn’t think that it would be a hot bed of politics. Democrat Brian Schweitzer has been Montana’s governor for almost [...]

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Going Tradigital

Multi-faceted, integrated marketing consisting of traditional and digital media will likely be far more powerful and extend your reach when compared to executing via a single media alone. Particularly in light of the recent USA Today furloughs, there are some who have loudly cried that print is dead. Others have cried that with the advent [...]

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3 Steps to Offset Employee Bashing

Employees are posting every day in virtually every industry—including energy development—lashing out at customers, other employees and maybe even you. Three steps to take if your employees bash you online: Think no one pays attention to your posts and tweets? Think again. Irishman Leigh Van Bryan, a 26-year-old bar manager, was looking forward to a [...]

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What is Marketing?

The fact is, whether you’re an oil and gas company, retail business, electrical contractor or any other business, marketing is always changing and always evolving. Starting with these four basics will help get you on the right track. You’ve heard about marketing, right? I mean, people have told you that you need to market your [...]

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Google Will Find You !

Google Will Find You (and not in a good way) Google’s hint at an over-optimization penalty could swing the pendulum back to focus on great content.   Focus too much on gaming Google and you could get burned. That’s what Google’s Matt Cutts appeared to hint recently when he said people who over-optimize their sites [...]

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What the Ask.com Brand Ambassador Can Teach Energy Marketers About Customer Service

As an energy marketer with limited resources and time, it’s tempting to lessen the priority placed on customer relations.  Eric McKirdy will tell you otherwise. Once you’ve met the brand ambassador for Ask.com, you suddenly get a better idea of how to treat people as an energy marketer. You understand even more how to value [...]

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Why energy marketers should leave copywriting to the experts

Using professional writers will help clarify your message. Professional writers are here to speak up for words, often undervalued, kicked to the curb by executives and often scorned in favor of eloquently designed logos and graphics. “We’ll handle the writing ourselves,” you’ll say, because you think it can be done better and save money in [...]

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4 Steps to Simplifying Your Marketing

Even the biggest companies in the energy development industry can learn a valuable marketing lesson from a tiny little car: that simple really is better. Recently I was reminded of a quote attributed to Leonardo Da Vinci:  “Simplicity is the ultimate sophistication.” When it comes to marketing, however, a startling number of companies continue to [...]

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