SEO…Optimizing Your Website…What Does It All Mean?

January 30, 2012 | Filed under: Business | Posted by: brendasegna

About brendasegna

Brenda Segna has written 15 post in this blog.

I am the Principle of a small business, BLaST Creative, a design/communication firm offering full-service advertising and design for corporate and charitable organizations. Providing strategic guidance, creative concepts, design, advertising and interactive solutions. Using a variety of methods, materials and diverse teams of industry experts to enhance and improve business visibility and brand identity. We are proficient in Design, SEO, Social Media Marketing and Internet marketing. I have over 20 years experience, we do more than web design. I have the skills to help with a variety of projects that you may need. I am proficient in all Adobe software (Photoshop, Illustrator, InDesign, Dreamweaver, Flash, etc.) with the ability to work crazy hours and under insane deadlines, I have years of experience in marketing and design, print and web.

In the beginning…there were websites, many, many websites. The myth that we all believed was…build them and they will come! So we built and we built and we built, cyberspace was getting crowded with all of these newly designed websites, but no one was coming. Some business owners gave up quickly.

Other business owners, tried new fangled gadgets while others heard the whisperings of this new technology called SEO or search engine optimization. “If we optimize our websites, will customers come?” they asked incredulous!

“Yes,” they will come if you optimize you website correctly. In order to get indexed correctly in the search engines you need to be optimized. In order to get listed on page one of a search engine, you have 1 of 2 choices-pay-per-click or paid advertising and the second choice is organic. You must do a number of things to get your website to the top of the search engines organically.

On Page SEO-have your current website scanned to see if there are any broken links, to see how well your website is currently optimized.

Keyword Map-develop a keyword map for the on page content of your main pages and there isn’t anything wrong with doing every page.

Meta tags/Category Development-specific instructions, description, keywords/keyword phrases that goes directly into the html of your site and is intended for the spiders or crawlers that the search engines send in order to know more about your website and how it should be indexed.

Title tags, alt tags, video tags-every website has these in one form or another are they being used properly on your website if at all?

Keyword development to increase search engine friendliness-develop keywords/phrases that are actually being used in the search engines.

Link building-your url that is placed on other websites, paid or free.

Social Bookmarking-social bookmarking sites are a great way to gain links-sites like Digg, StumbleUpon, etc

Directory updates/local business profiles-Add information about your company, business and website to local directories, national directories, etc. always remember to include your url.

These are just a few tips on how to optimize your website. Build it and optimize it, then they will come!