Russ Cherry is the founder, owner and driving force behind a leading business consulting firm, Dream Big. Which has overseen transformations in local businesses as well as global giants. Russ connects with more than 10,000 people each year as a keynote speaker, a specialist for skills training and team development, and a facilitator to bring about change. His specialities include:
Motivational Speaking, Team Building, Nonverbal Communication, and Train the Trainer.
Change is happening all around us. Consider the “Bakken Boom” we are all experiencing in the Dakotas and Montana. There is so much to do. So much to remember. So much left undone. We need the people around us to do their part. When they don’t, it frustrates us and we have a limited set of options; do it ourselves, yell, yell more, or leave it undone. It doesn’t matter if you are drilling, driving, cooking, or selling – you need to get through the massive amount of change and get others to do their part to make the change happen. What if you could get people to make the changes you envision with minimal pushback? What if they looked forward to the change? Sound impossible? Implausible?
Perhaps not. People change for two reasons – because they want to or because they have to.
We all know that we need to use the stairs more than the elevator or escalator (things that what we have to do). We all know we should eat more salads and less hamburgers. Why don’t we? There are many reasons. Instead of trying to identify all of the potential reasons for not changing (and then trying to fix them all) we can do one sure thing. Engage your creativity and create interest for the people who you need to change – help them move from “have to change” to “want to change”. Change can come quickly and much easier than you think if you help your people into, through, and past the event with a little fun!
Volkswagen, the people’s car, has a great project to show just how easy it can be to change behavior. Look at the dramatic numbers showing the change! Instead of the default option, 66% of the participants made a different/better decision because it was fun. That’s AWESOME!
Enjoy, this short (two minute) video on changing our behavior.
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Cooperation produces a higher quality of life among residents of North Dakota and Montana and higher profitability for companies working in the area.