Finding New Ways to Bring New Energy to Your Marketing
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Energy development companies should always remember there’s always a new approach to an old idea.
In the day-to-day operations of your company, when you’re looking for new business and saving the customers you have, it may seem that your marketing efforts are lacking. That there’s no new way to tell your story or capture the attention of the people you’re trying to reach.
In those times, I want you to think of the quote attributed to the 1899 Commissioner of the U.S patent office, “everything that can be invented has been invented.” Because when it comes to marketing (and pretty much everything else) he was wrong.
There are constantly new ways to bring new energy to your marketing efforts, whether you want to reach out to a new customer, recruit employees or make your brand, product or service more visible. One of the most unique that I’ve seen in awhile was highlighted by Mashable’s business and marketing editor, Todd Wasserman.
Here’s a circuitous route to free advertising on Google: An Austin, Texas, firm will install QR codes on rooftops in an attempt to sneak into Google Maps. Phillips & Co.’s new proposition, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools — anyone who wants to raise their profile.
People have been adding QR codes to billboards, in-store signage and print ads for quite some time. This company has just found a way to take it to a different level. If you have a roof, they can help you advertise on it.
Now, whether or not this effort will ultimately be successful is yet to be proven. As noted in Wasserman’s article, it will take about a year for the code to show up on Google Earth. But the point is, there is always a new approach to any idea.
Click on the following link to read the full Mashable article: Rooftop QR Codes Aim to Infiltrate Google Maps. Also, learn more about how QR codes are being used in marketing: 13 Creative Ways to Use QR Codes for Marketing