Question #7 – How do I know that my advertising will hit my target market?
Question #7 – How do I know that my advertising will hit my target market?
Perfect question ! Whenever you invest in your business with marketing and advertising, you should expect that your dollars are hitting the target – or you are just throwing your dollars to the wind. Frankly, as business owners, we work too hard for the buck for that to happen. Traditional forms of advertising (newspaper, magazine, radio, television) can be very good forms of targeted advertising. In an earlier FAQ blog (Question #6) we gave some examples of not so good targeting marketing.
Our website is specifically geared to targeted marketing. As we launched this website our primary goal was to help level the playing field for local business owners to get found by folks already searching for your goods and services over the Internet. 80% of the time when people are looking to learn about something or start the buying process they begin on the Internet. With that in mind, we set about to develop a web portal that could link you through a series of “key words” built behind your Synergy Station Directory listing, your side bar ad, or your job listing in the Synergy Station Hiring Hall.
While our primary focus is the Bakken opportunity, our web portal can work a number of directions. Where else can you market to the Bakken with keywords behind the scene and another market with different keywords behind the scene at the same time. Not often we get to double dip. That’s one of the main reasons we conduct an interview with you as we build your Synergy Station Directory listing. We look at what else you are doing for advertising and marketing to understand how this piece on Synergy Station works with everything else you are doing. And guess what – you can change it after it’s built. The directory listing is as flexible as you need it to be. If you try something and it doesn’t work, you course correct and redirection the marketing momentum.
Let’s us know if you would like a demonstration on our site, our process, and how this might be a good fit for your business. Email us through our Synergy Station Contact Us located on our home page on the navigation bar.
