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branding \ Dana Pulis \ email marketing \ Energy Marketing \ marketing and advertising \ marketing companies \ oil and gas industry \ On the Grid \ public relations \ social media
6 Simple Rules for Email Marketing
The way you utilize email for your energy business can be a powerful tool in your marketing arsenal—or cost you more than just a sale. If you were to identify one of the biggest revolutions in the way we communicate, it would have to be this: email. Long before people were surfing the Net [...]
branding \ branding and marketing \ Dana Pulis \ Employee Recruitment \ Energy Marketing \ marketing \ Marketing Budget \ marketing strategy \ oil exploration \ On the Grid \ public relations
Get Noticed on Any Marketing Budget
The state of Montana is known for a lot of things, including its world-class fly fishing, exceptional beef and grain production and energy development. But in a state whose population just topped one million, you wouldn’t think that it would be a hot bed of politics. Democrat Brian Schweitzer has been Montana’s governor for almost [...]
Bakken Marketing \ bakken oil field \ Dana Pulis \ Energy Marketing \ Internet Advertising \ marketing and advertising \ oil and gas industry \ On the Grid \ tradigital
Going Tradigital
Multi-faceted, integrated marketing consisting of traditional and digital media will likely be far more powerful and extend your reach when compared to executing via a single media alone. Particularly in light of the recent USA Today furloughs, there are some who have loudly cried that print is dead. Others have cried that with the advent [...]
advertising \ branding \ Energy Marketing \ marketing \ Marketing to the Bakken \ public relations
What is Marketing?
The fact is, whether you’re an oil and gas company, retail business, electrical contractor or any other business, marketing is always changing and always evolving. Starting with these four basics will help get you on the right track. You’ve heard about marketing, right? I mean, people have told you that you need to market your [...]
Advertising on the Internet \ branding \ Energy Marketing \ marketing \ oil and gas industry
Google Will Find You !
Google Will Find You (and not in a good way) Google’s hint at an over-optimization penalty could swing the pendulum back to focus on great content. Focus too much on gaming Google and you could get burned. That’s what Google’s Matt Cutts appeared to hint recently when he said people who over-optimize their sites [...]
Bakken businesses \ Dana Pulis \ Energy Marketing \ Kinetic Marketing and Creative \ Marketing to the Bakken \ On the Grid
What the Ask.com Brand Ambassador Can Teach Energy Marketers About Customer Service
As an energy marketer with limited resources and time, it’s tempting to lessen the priority placed on customer relations. Eric McKirdy will tell you otherwise. Once you’ve met the brand ambassador for Ask.com, you suddenly get a better idea of how to treat people as an energy marketer. You understand even more how to value [...]
Dana Pulis \ Energy Marketing \ Kinetic Marketing and Creative \ marketing to big business \ On the Grid
Why energy marketers should leave copywriting to the experts
Using professional writers will help clarify your message. Professional writers are here to speak up for words, often undervalued, kicked to the curb by executives and often scorned in favor of eloquently designed logos and graphics. “We’ll handle the writing ourselves,” you’ll say, because you think it can be done better and save money in [...]
Bakken Marketing \ Dana Pulis \ Energy Marketing \ Kinetic Marketing and Creative \ marketing \ Marketing to the Bakken
4 Steps to Simplifying Your Marketing
Even the biggest companies in the energy development industry can learn a valuable marketing lesson from a tiny little car: that simple really is better. Recently I was reminded of a quote attributed to Leonardo Da Vinci: “Simplicity is the ultimate sophistication.” When it comes to marketing, however, a startling number of companies continue to [...]
business \ Energy Marketing \ Montana business \ North Dakota business \ Oil field business \ oil field marketing \ Small business marketing \ YouTube
Energy Marketers: Get Ready for Your YouTube Close Up
Following these 4 simple steps to add YouTube videos to your marketing efforts can make a big difference in your bottom line. Do you ever think that what you’re doing is boring? That day after day you’re doing the same thing, over and over? Or that the job you thought might be so interesting when [...]
