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branding \ branding and marketing \ Dana Pulis \ Employee Recruitment \ Energy Marketing \ marketing \ Marketing Budget \ marketing strategy \ oil exploration \ On the Grid \ public relations
Get Noticed on Any Marketing Budget
The state of Montana is known for a lot of things, including its world-class fly fishing, exceptional beef and grain production and energy development. But in a state whose population just topped one million, you wouldn’t think that it would be a hot bed of politics. Democrat Brian Schweitzer has been Montana’s governor for almost [...]
advertising \ branding \ Energy Marketing \ marketing \ Marketing to the Bakken \ public relations
What is Marketing?
The fact is, whether you’re an oil and gas company, retail business, electrical contractor or any other business, marketing is always changing and always evolving. Starting with these four basics will help get you on the right track. You’ve heard about marketing, right? I mean, people have told you that you need to market your [...]
Advertising on the Internet \ branding \ Energy Marketing \ marketing \ oil and gas industry
Google Will Find You !
Google Will Find You (and not in a good way) Google’s hint at an over-optimization penalty could swing the pendulum back to focus on great content. Focus too much on gaming Google and you could get burned. That’s what Google’s Matt Cutts appeared to hint recently when he said people who over-optimize their sites [...]
Bakken Marketing \ Dana Pulis \ Energy Marketing \ Kinetic Marketing and Creative \ marketing \ Marketing to the Bakken
4 Steps to Simplifying Your Marketing
Even the biggest companies in the energy development industry can learn a valuable marketing lesson from a tiny little car: that simple really is better. Recently I was reminded of a quote attributed to Leonardo Da Vinci: “Simplicity is the ultimate sophistication.” When it comes to marketing, however, a startling number of companies continue to [...]
energy industry \ links \ marketing \ tech companies \ website
Seriously, Your energy website sucks !
You may think that websites are for tech companies or folks who don’t really work for a living. But for companies like yours, where people actually get their hands dirty, a website isn’t that necessary. Or at least, a decent looking, properly optimized one isn’t necessary. Well, I’m here to tell you otherwise. A website [...]
marketing \ marketing to energy \ QR Codes
Finding New Ways to Bring New Energy to Your Marketing
Energy development companies should always remember there’s always a new approach to an old idea. In the day-to-day operations of your company, when you’re looking for new business and saving the customers you have, it may seem that your marketing efforts are lacking. That there’s no new way to tell your story or capture the [...]
advertising \ customer service \ Dr. Joe Michels \ marketing \ sales \ Solomon Bruce Consulting LLC
When the Phone Rings, ANSWER IT !
Now It’s Ringing… Previously, we blogged about how to get the phone to ring…get out of the office, pound the pavement, knock on doors, network, and make something happen. Now, we want to address a complimentary challenge-the phone rings and nothing happens, but from your end… While at a business gathering the other day, I overheard a businessman complaining that he had [...]
advertising \ Bakken boom \ Dr. Joe Michels \ marketing \ maximize return \ slow economy \ Solomon Bruce Consulting LLC
The Phone’s not Ringing…What’s the Problem?
While at a client’s office last week, the owners repeatedly commented that the company phone was not ringing. Knowing that it’s important to first identify the problem before you can solve the problem, I had them give me their office number, and with my Blackberry, I dialed the number while sitting in their office. Guess what? The phone rang just fine. [...]
business \ customer service \ Dr. Joe Michels \ exceeding expectations \ marketing \ Solomon Bruce Consulting LLC \ value added
I only have the $15 certificate! Will that work?
I had dinner the other day in a small family owned diner. The food was good, there were lots of people eatin,g and the holidays were coming upon us. I sat at the counter– just seemed like the right thing to do! As I was waiting for my sandwich, an elderly lady came in and [...]
billings mt \ blast creative \ marketing \ public relations billings mt \ social media marketing \ web design
Social Media and Marketing in 2012
2012 is quickly approaching and the number one question that I am asked is how does a business owner spend their marketing dollars? The face of marketing has changed and how we market a business has really changed! Do you use the phonebook? Newspaper? Magazines? Social Media? Online Directories? TV? Radio? The answer is that [...]
